For nearly two decades William Schraft has been recognized for his understated, contemporary designs that helped define the look and direction of American designer jewelry. After creating straight modern for so long, William found new interest in the details of ornate designs. His present 'retro look' conceived four years ago, came just in time for today's popular vintage look. William has "just touched the surface" of his new style and will continue to develop it with bigger stone pieces and the introduction of platinum and diamond.